A collaborative brief allowed me to create a digital marketing campaign strategy which combined the sports focussed identity of Adidas with Warby Parker's goal to provide high quality eyewear. By combining innovative photography techniques and interactive promotional methods, a campaign has been developed to promote a new collection of sports eyewear which make sport accessible to all. 

The aim of this project was to combine two brands with different audiences and create a campaign which targeted both in a new and innovative way.